For You

CASE STUDY + PACKAGING

ForYou is a personal hygiene brand that promotes inclusivity through the brand's design and concept. The products made by ForYou are made for all bodies and all body types. The tagline 'not for him, not for her, not for them, for you', references the inappropriate use of gendered language often associated with personal hygiene products. ForYou understands the importance of inclusive marketing and the power design holds in the realm of belonging.

Won People's Choice Award in University of Florida's Ligature 32 Juried Exhibition ✶